Since VPN routes send your traffic over a different network, you can also make it appear as if it is coming from a different location. This means that if you are located in Moscow-Russia, you can make your traffic appear from new York - USA.
This is useful for some sites that block content based on your location (for example, Roskomnadzor). It also allows some people who deal with insanely high taxes on software imports because they pay twice (or more) than American consumers for the same products.